We Believe

We believe that together, Arnie's Army is marching toward a better tomorrow. That’s something we hold close to our hearts. We believe it is our mission to invest in the well-being and development of children and youth, supporting health and wellness initiatives and strengthening communities and the environment. We believe that Arnie's Army is united behind something stronger than ourselves. These "beliefs" are core to the foundational fabric of Arnie's Army.

We Believe:

"The most rewarding things you do in life are often the ones that look like they cannot be done."

A Lifetime of Giving

Since the 1960’s, Arnold, his wife Winnie and their family have contributed time and resources to support their passion of helping others and in so doing have had a profound impact on many lives.  

Starting with his role as the national spokesperson for the March of Dimes and through their ongoing commitment to giving back, the Palmer family tradition marches on.

We Believe

  1. "Success depends less on strength of body than upon strength of mind and character."

A Lifetime of Character

Arnold Palmer has generously given his time to advance his many charitable initiatives. But what is truly remarkable is his unwavering and genuinely altruistic commitment to helping others in need.  To golfers and non-golfers alike, Arnold Palmer stands for excellence, character and integrity. Arnold Palmer has unfailingly answered the call and knows that his Army is there in steadfast support.

We Believe:

"Always make a total effort, even when the odds are against you."

A Lifetime of Caring

When Arnold and Winnie Palmer first toured the Orlando Regional Medical Center in the mid-1980's, the first thing Arnold said to Dr. Gregor Alexander is "we can do better and we should do better for our children." Fast forward 25 years and we have the hospital that golf built.  Arnold Palmer Hospital for Children and the Winnie Palmer Hospital for Women & Babies provide women and children a world-renowned healing environment.  

We Believe:

“You should treat people the way you would like to be treated.”

A Lifetime of Success

When we all work together towards the same goal, dreams become reality. We can all make a difference in changing and improving the lives – while bettering ourselves and serving as a role model for others. It's time to put the community back into community service. It's time for us to all become stewards of our environment and teach the next generation the values that Arnold Palmer has exemplified. Arnie's Army is dedicated to success – together.

We Believe:

"Your hometown is not where you're from,

it's who you are."

Arnold Palmer Family of Companies

The Arnold Palmer Group of Companies is dedicated to supporting the Arnie's Army Charitable Foundation. 

Arnold Palmer Group of Companies

We Believe:

Family is the foundation of success.

Arnie’s Army Marches On

It all began in the 1960’s when Arnold Palmer’s go for broke style of golf bolstered a legion of fans, coined by the press as Arnie’s Army, who lovingly bestowed the title of “The King” upon him not only because of his prowess on the course, but more importantly because of his unfailing sense of kindness and thoughtfulness. 

Arnie’s Army is marching toward a better tomorrow by investing in the well-being and development of children & youth, supporting health & wellness initiatives and strengthening communities and the environment.

JOIN ARNIE’S ARMY